Bio Sculpture Gel - Leading Nail Care

6 ways to improve your salon business

At Bio Sculpture, we are all about health – we simply love it! Whilst our main focus is keeping nails healthy and beautiful, we also care about our salons and nail technicians BUSINESS health.

Below we have listed a few tips to help improve your salon business, and help you grow into the amazing, professional and healthy nail technician or salon you know your are!

1) Keep it healthy

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The trend is clear – women are increasingly wanting products that are high quality, non toxic, nourishing, and ethically sourced.

By stocking products and brands that align with this ever increasing health trend, you are able to promote your business to attract new health conscious, and ethically-minded clients, and grow your business knowing you are offering your clients the best there is without the compromise.

Bio Sculpture has taken a lead in this space, with its entire range of gel being non toxic, 100% vegan and animal cruelty free. 

Bio Sculpture’s Treatment Gels are a industry leader in product health, being clinically proven to be safe, boasting the world’s only “5 Star Safety Rating” nail gel product.icons-safety

Bio Sculpture’s EVO Gel product range includes a unique Oxygenating Base Gel Technology that is a “Medical Grade” formulation, nourishing your client’s nails and keeping them healthy.

2) Menu refresh

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Been a while since you upgraded your menu? One of the first points of contact with potential customers, your menu is a reflection your business. If it is old, outdated or uninviting with incoherent or lazy descriptions, potential new clients will be turned off and look elsewhere.

A menu refresh can modernise your salons and your clients perceptions, and attract new clientele using a few handy tips below:

  • Match the menu style to your salon décor – keeping a consistent branding image shows professionalism.
  • Use colourful and descriptive wording that sells each service or treatment. For example: Instead of using “Gel Colour” as a service description, play on the strengths of the products you are using to sell the service as a unique treatment offering, such as “Oxygenating Gel Colour with EVO By Bio Sculpture”
  • Emphasise or highlight your most popular or profitable services by placing them in their own box/section. This will immediately attract the eye of the client, and allow you to promote the features of these services more effectively

3) Learn new skills

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Offering new and exciting services will help you differentiate your business from other competing salons. New and advanced services will also keep your clients engaged and excited with the increased variety and complexity of choices.

On top of adding colour and french applications, why not focus on offering more advanced treatment options such as nail biter extensions, custom nail art, strengthening gel treatments, and natural-looking gel sculptures.

Not only can you charge more for these bespoke nail services, but it will help you promote your salon as a professional and quality operation.

Bio Sculpture offers a wide range of advanced workshops that are aimed to assist nail technicians in broadening their skill set and service offerings.

4) Focus on retail

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Too often clients are left in the dark, unaware of the amazing at-home nail treatment products that are available to keep their nails in tip top condition in-between salon visits.

Properly training and educating your staff and clients on the benefits of at-home nail care will translate in increased retail sales as well as more satisfied clients.

5) Mid-week offers

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We all know mid-week can be a bit slow. Try and drum up some business by focusing on unique mid-week specials. These may include free spa treatment with gel manicure services, discount on selected retail products, or even a treatment upgrade.

Email marketing is an effective way to reach your list of clients, and can allow you to personalise the marketing message based on your clients service history.

6) Reward your VIP’s

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Treat your regular clients with a “VIP” status. The rewards can vary from a set discount on each service, a free treatment on their birthday, or a complementary massage with every visit. These clients are your greatest advertising asset.  Nurture them and they will bring many new clients to you via the greatest advertising of all – word of mouth.

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Are your nail products cruelty free?

Animals … we simply love them! They come in all shapes and sizes, and are as much a part of this world as us humans. Yet, there seems to be a horrible reality that still exists today: Cosmetic product testing on animals.

Despite increasing consumer awareness of the horrors of animal testing, and the subsequent demand for products that animal cruelty-free, a large number of reputable gel polish and nail care brands still have their gel and nail polish products tested on animals.

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Photo: Chemists at Bio Sculpture HQ – the development of our nail gel products do not involve the experimentation of animals.

At present, it is a legal requirement in China for all imported cosmetic products (including lipstick, nail products, toiletries, moisturisers etc …) to be tested on animals. A total of 300,000 animals are used in China for product testing each year, and the poor animals are usually anaesthetised and killed after the tests have been completed.

China is not alone, with Thailand, Russia, Brazil, South Korea and many other countries still undertaking animal testing as a legal requirement.

Bio Sculpture and EVO Gel Polish products are not, have not, and will not be tested on animals. Bio Sculpture is cruelty-free, which means that the development and sale of our nail gel products do not involve the experimentation of animals.3-icons-b

Bio Sculpture gel products are animal cruelty-free, 100% Vegan, and “5 Free”

As consumers, it is crucial that you ask the right questions so that you are aware of the nail gel products you are using, and if they have been tested on animals.Bio Sculpture Gel Lab

Photo: Elmien Scholtz, founder of Bio Sculpture Gel – 100% Vegan & animal cruelty-free gel products

You can rest easy knowing that, with Bio Sculpture Gel, no animals were harmed in the making of your perfect gel polish manicure or pedicure.

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Are you “5 Free”?

Health is Bio Sculpture’s #1 priority and is embedded in everything we do; from the high quality, clinically tested products we sell, to the training and support we provide to all our technicians worldwide.

Bio Sculpture is proud that all its products are “5 Free” Non-Toxic, which means that they do not contain potentially hazardous ingredients Formaldehyde, Toluene, DBP, as well as Camphor and Formaldehyde Resin.

Bio Sculpture 5 free

What are these chemicals, and why has Bio Sculpture avoided using them as ingredients?

Formaldehyde is a known human carcinogen (cancer-causing compound) that is commonly used as a nail hardening agent and in nail polish products. There is a lot of discussion surrounding acceptable limits of formaldehyde in cosmetic products, and there is still a big unknown as to the long terms effects of formaldehyde may have on people with significant or extended exposure to it. Bio Sculpture has decided that it is best to leave it out of our customers and technicians daily lives!

Toluene is used commonly used in gasoline, paints, cleaning agents, and yes, is also used in some nail cosmetics products. Toluene toxicity is known to impact the bodies’ central nervous system, with acute or chronic exposures leading to symptoms such as fatigue, sleepiness, headaches, nausea, and in the worst cases, CNS depression and death. That is why Bio Sculpture Gel and Polish products are completely Toluene-Free.

DBP, or dibutyl phthalate, is known to be added to some nail care products for flexibility. Animal studies have reported that DBP impacts foetal development in mammals. That’s why there is NO DBP in Bio Sculpture products!

Camphor is a product that, with high exposure, is known to be poisonous. Given nail technicians are working with nail care products all day, every day, we felt that this is one ingredient our Bio Sculpture technicians could do without!

Formaldehyde Resin, which is a derivative of formaldehyde, is a known allergen present in some nail care products. Bio Sculpture Gel’s are is known industry-wide for how gentle they are to both customer and nail technician, which is why Bio sculpture products do not contain known allergens such as formaldehyde resin.

Bio Sculpture is committed to continue to lead the way in healthy nail care, which is why all Bio Sculpture Gel and Polish products are free of formaldehyde, Toluene, DBP and other nasty chemicals.Bio Sculpture 5 star safety

Remember to always purchase products from a reputable brand, and always ask questions about what ingredients your professional products contain.

More about Bio Sculpture Gel:

Bio Sculpture Gel is the leader in healthy nail care. The Bio Sculpture Gel system has been award a “5 Star Safety Rating” for tolerance and efficacy after undergoing independent clinical trials, ensuring both clients and technicians are using only safe and high quality gel products.

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Bio Sculpture has also launched its new gel polish range, EVO Gel – a revolutionary new brush-on gel product that boasts a world first Oxygenating Gel Technology with a “medical grade” formulation. EVO Gel is also 100% vegan and animal cruelty free.

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