At Bio Sculpture, we are all about health – we simply love it! Whilst our main focus is keeping nails healthy and beautiful, we also care about our salons and nail technicians BUSINESS health.
Below we have listed a few tips to help improve your salon business, and help you grow into the amazing, professional and healthy nail technician or salon you know your are!
1) Keep it healthy
By stocking products and brands that align with this ever increasing health trend, you are able to promote your business to attract new health conscious, and ethically-minded clients, and grow your business knowing you are offering your clients the best there is without the compromise.
Bio Sculpture has taken a lead in this space, with its entire range of gel being non toxic, 100% vegan and animal cruelty free.
Bio Sculpture’s Treatment Gels are a industry leader in product health, being clinically proven to be safe, boasting the world’s only “5 Star Safety Rating” nail gel product.
Bio Sculpture’s EVO Gel product range includes a unique Oxygenating Base Gel Technology that is a “Medical Grade” formulation, nourishing your client’s nails and keeping them healthy.
2) Menu refresh
Been a while since you upgraded your menu? One of the first points of contact with potential customers, your menu is a reflection your business. If it is old, outdated or uninviting with incoherent or lazy descriptions, potential new clients will be turned off and look elsewhere.
A menu refresh can modernise your salons and your clients perceptions, and attract new clientele using a few handy tips below:
- Match the menu style to your salon décor – keeping a consistent branding image shows professionalism.
- Use colourful and descriptive wording that sells each service or treatment. For example: Instead of using “Gel Colour” as a service description, play on the strengths of the products you are using to sell the service as a unique treatment offering, such as “Oxygenating Gel Colour with EVO By Bio Sculpture”
- Emphasise or highlight your most popular or profitable services by placing them in their own box/section. This will immediately attract the eye of the client, and allow you to promote the features of these services more effectively
3) Learn new skills
Offering new and exciting services will help you differentiate your business from other competing salons. New and advanced services will also keep your clients engaged and excited with the increased variety and complexity of choices.
On top of adding colour and french applications, why not focus on offering more advanced treatment options such as nail biter extensions, custom nail art, strengthening gel treatments, and natural-looking gel sculptures.
Not only can you charge more for these bespoke nail services, but it will help you promote your salon as a professional and quality operation.
Bio Sculpture offers a wide range of advanced workshops that are aimed to assist nail technicians in broadening their skill set and service offerings.
4) Focus on retail
Too often clients are left in the dark, unaware of the amazing at-home nail treatment products that are available to keep their nails in tip top condition in-between salon visits.
Properly training and educating your staff and clients on the benefits of at-home nail care will translate in increased retail sales as well as more satisfied clients.
5) Mid-week offers
We all know mid-week can be a bit slow. Try and drum up some business by focusing on unique mid-week specials. These may include free spa treatment with gel manicure services, discount on selected retail products, or even a treatment upgrade.
Email marketing is an effective way to reach your list of clients, and can allow you to personalise the marketing message based on your clients service history.
6) Reward your VIP’s
Treat your regular clients with a “VIP” status. The rewards can vary from a set discount on each service, a free treatment on their birthday, or a complementary massage with every visit. These clients are your greatest advertising asset. Nurture them and they will bring many new clients to you via the greatest advertising of all – word of mouth.