Bio Sculpture Gel - Leading Nail Care

6 ways to improve your salon business

At Bio Sculpture, we are all about health – we simply love it! Whilst our main focus is keeping nails healthy and beautiful, we also care about our salons and nail technicians BUSINESS health.

Below we have listed a few tips to help improve your salon business, and help you grow into the amazing, professional and healthy nail technician or salon you know your are!

1) Keep it healthy

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The trend is clear – women are increasingly wanting products that are high quality, non toxic, nourishing, and ethically sourced.

By stocking products and brands that align with this ever increasing health trend, you are able to promote your business to attract new health conscious, and ethically-minded clients, and grow your business knowing you are offering your clients the best there is without the compromise.

Bio Sculpture has taken a lead in this space, with its entire range of gel being non toxic, 100% vegan and animal cruelty free. 

Bio Sculpture’s Treatment Gels are a industry leader in product health, being clinically proven to be safe, boasting the world’s only “5 Star Safety Rating” nail gel product.icons-safety

Bio Sculpture’s EVO Gel product range includes a unique Oxygenating Base Gel Technology that is a “Medical Grade” formulation, nourishing your client’s nails and keeping them healthy.

2) Menu refresh

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Been a while since you upgraded your menu? One of the first points of contact with potential customers, your menu is a reflection your business. If it is old, outdated or uninviting with incoherent or lazy descriptions, potential new clients will be turned off and look elsewhere.

A menu refresh can modernise your salons and your clients perceptions, and attract new clientele using a few handy tips below:

  • Match the menu style to your salon décor – keeping a consistent branding image shows professionalism.
  • Use colourful and descriptive wording that sells each service or treatment. For example: Instead of using “Gel Colour” as a service description, play on the strengths of the products you are using to sell the service as a unique treatment offering, such as “Oxygenating Gel Colour with EVO By Bio Sculpture”
  • Emphasise or highlight your most popular or profitable services by placing them in their own box/section. This will immediately attract the eye of the client, and allow you to promote the features of these services more effectively

3) Learn new skills

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Offering new and exciting services will help you differentiate your business from other competing salons. New and advanced services will also keep your clients engaged and excited with the increased variety and complexity of choices.

On top of adding colour and french applications, why not focus on offering more advanced treatment options such as nail biter extensions, custom nail art, strengthening gel treatments, and natural-looking gel sculptures.

Not only can you charge more for these bespoke nail services, but it will help you promote your salon as a professional and quality operation.

Bio Sculpture offers a wide range of advanced workshops that are aimed to assist nail technicians in broadening their skill set and service offerings.

4) Focus on retail

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Too often clients are left in the dark, unaware of the amazing at-home nail treatment products that are available to keep their nails in tip top condition in-between salon visits.

Properly training and educating your staff and clients on the benefits of at-home nail care will translate in increased retail sales as well as more satisfied clients.

5) Mid-week offers

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We all know mid-week can be a bit slow. Try and drum up some business by focusing on unique mid-week specials. These may include free spa treatment with gel manicure services, discount on selected retail products, or even a treatment upgrade.

Email marketing is an effective way to reach your list of clients, and can allow you to personalise the marketing message based on your clients service history.

6) Reward your VIP’s

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Treat your regular clients with a “VIP” status. The rewards can vary from a set discount on each service, a free treatment on their birthday, or a complementary massage with every visit. These clients are your greatest advertising asset.  Nurture them and they will bring many new clients to you via the greatest advertising of all – word of mouth.

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Endless Possibilities with Bio Sculpture Gel

With Bio Sculpture Gel, there are endless possibilities to create custom nail treatments that are healthy and beautiful.

All Bio Sculpture technicians have been trained to provide world-class, bespoke nail care services using Bio Sculpture’s unique 5 STAR SAFETY RATED gel treatments that can be used on any nail type for a range of treatment options.

Below are just some of the amazing things the unique Bio Sculpture system can do:

Bio Sculpture has a range of nail treatments inspired by nature to help manage flaking, peeling and dehydrated damaged nails. When used with Bio Sculpture’s 5 Star Safety Rated gels, damaged nails can be nurtured into strong, healthy nails in just a few weeks!


Got a broken or split nail? Don’t stress! With Bio Sculpture Gel, a little bit of silk and a lot of Bio Sculpture Gel magic transforms any break, tear or split into a beautiful, natural looking nail ready for any of the 180+ Bio Sculpture gel and polish colours.


Ever wanted long, lushes nails? Bio Sculpture’s specially formulated extension gels easily transform short, and even bitten nails into strong, flexible and natural looking nails. Add some colour or nail art and you are set!


Bio Sculpture is specifically formulated to help improve nail strength. So, no matter if you have a soft, medium or strong nail type, Bio Sculpture’s Soft, Medium and Hard Gels can be used in a tailored, damage-free treatment just for you!


Are your nails flat, scooped or corrugated? Bio Sculpture technicians have been specially trained to give your nails a beautifully shaped and smooth surface with every treatment, giving your nails a flawless look!


To locate your nearest salon that offers Bio Sculpture Treatments, simply visit www.biosculpture.com.au or call 1300 BIOGEL (246 435).

Interested in becoming a Bio Sculpture Technician? Simply register your interest or call 1300 BIOGEL (246 435)

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Only 5 Star Safety with Bio Sculpture Gel

The Healthy Alternative To Nail Gel

Bio Sculpture® Gel is the only nail gel system with a 5 STAR SAFETY RATING that is 100% Vegan.

That means NO primers, bonders, odours or excessive buffing. With Bio Sculpture® Gel, the natural nails remain HEALTHY and UNDAMAGED, and lasts for weeks. Most importantly, you don’t need a break between manicures or pedicures, so you can look fabulous all day, every day.

WHY is Bio Sculpture the healthiest nail care brand in the market today?

  • Bio Sculpture® Gel produces an exclusive club of award winning nail technicians world wide. With comprehensive training globally, Bio Sculpture® Gel is suitable for both beginners and experienced nail technicians with full ongoing support.
  • Bio Sculpture® Gel has more than 180 colours that is gently and easily removed, leaving the natural nail healthy and undamaged.
  • Bio Sculpture® Gel is a tailored nail care solution suitable for ANY NAIL TYPE. Nails can be repaired, lengthened, corrected and shaped, LASTING UP TO 3 WEEKS.
  • Bio Sculpture® Gel is not tested on animals and free of toxic chemicals such as DBP, Toluene, Formaldehyde Resin, Formaldehyde and Camphor.
  • Bio Sculpture® UV and LED lamps have been independently tested by an Australian Government Agency, ensuring they are completely safe to use.

 

CHOOSE HEALTH. CHOOSE BIO SCULPTURE® GEL.

 

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